Newsletter Campaigns

For PRIMA Games, I owned the entire newsletter campaign pipeline from design creation, copy and graphics, to implementation and reviewing the stats to make adjustments. The list goes out to over 300k subscribers and has an average click through rate of 15%.

This newsletter was one of our longer ones with more website-related content. I really enjoyed collaborating with other writers and figuring out ways to reference their articles in ways that the newsletter readers would find most engaging.
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